My Personal Wake-Up Call

I just realized last month that I’ve worked in online marketing for the last 20 years…

Not only did that make me feel very old (I’m 40 now), but it reminded me how fortunate I’ve been to have been able to learn from different mentors and work experiences.

Here is a super quick bio about me:

• I coded eCommerce websites for clients while at university (before Shopify/Woocommerce)
• I worked as a web developer for MIVA/Espotting, one of the pioneers of pay-per-click advertising
• Headed the web development & consulting department at Steak (acquired by Dentsu)
• Became a full-time affiliate marketer
• Launched eCommerce brands
• Worked 4 years as the CMO of Hexact; Inventing web scraping and work automation SaaS platforms which we grew to over 100K users and 7 figures in annual revenue.

Crisis = Danger + Opportunity

The biggest takeaway I can share is that marketing, and in particular the online marketing and eCommerce space is ever-changing. Even before the launch of ChatGPT just two years ago in 2022, I’ve had to learn, adapt, re-learn, and adapt some more to stay ahead!

Now, with AI in the mix, I can’t help but think about this Chinese proverb: A crisis is an opportunity riding a dangerous wind.

You see, in Chinese, the word ‘Crisis’ is composed of two characters: one represents danger, and the other represents opportunity.

The rise of the solo marketer

In the last few years, I’ve seen the tables gradually flip; What used to require a team of designers, content writers, developers, massive ad and PR budgets can now be achieved by solopreneurs and small teams.

• Marketers are building brands on a shoestring with epic storytelling and visuals
• Creators are reaching millions on social media, YouTube and TikTok
• Makers are leveraging coding assistants and AI to slash software dev time

The road ahead is unpaved, but thanks to AI and social media, there is a HUGE opportunity for solopreneurs, SaaS makers, and startups to make an impact on the world like never before.

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