How To Stand Out When Everyone Uses AI

Marketing typically focuses on “getting the word out” with strategies and tactics to gain traffic and conversions. But what I have found is that when your focus switches from pushing a product to creating products and experiences that are worthy of discussion, things get a lot easier.

Of course, it’s not just a matter of build, and they will buy it…But when marketing is focused on BOTH creating a genuinely better product or experience that solves a specific real need and creates awareness, that’s when the magic happens .

Now, with AI in the mix, the stakes are 10X higher and being average will no longer cut it…

Especially in a day and age when AI is becoming embedded in most of the tools we use daily, so just about anyone can now do “average” work, replicating things using a few AI prompts.

This means that only exceptional experiences will stand out from the noise.

Trends to watch

Two of the biggest weaknesses of AI have been answering questions too fast, without taking the time to think through a response (which can naturally lead to wrong answers) and the limited input and outputs (typically via APIs) AI can take.

This week we are seeing some very interesting developments which aim to solve these two issues to make AI work similarly to humans (taking our time to reflect and using computers via our existing user interfaces rather than via code).

-12 Days of OpenAI announcements https://x.com/sama/status/1864335461268754712

-OpenAI launches full O1 and $200/m ChatGPT PRO subscription that thinks for longer https://x.com/OpenAI/status/1864848693322748290

-Microsoft launches Copilot Vision preview which enables it to see what you see in your browser and assist in new ways. https://x.com/yusuf_i_mehdi/status/1841156817998495949

-Anthropic’s Claude 3.5 Sonnet and Haiku models that can control a computer are enabling a new generation of AI agents that can perform tasks outside of traditional APIs. https://x.com/ycombinator/status/1865049865207914855

Have a great week ahead so we can 10X our impact .

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