Become a 10X marketer with learnings from 20 Years of marketing.
No-fluff tactics & AI trends for solopreneurs and startups to 10X your impact.
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Sonnet 3.7 VS GPT-4.5 VS Grok 3: Who Wins?
This week, Anthropic launched Sonnet 3.7, and OpenAI launched GPT 4.5. At the same time, X made waves recently with the launch of Grok 3 with deep research alongside the earlier launches of OpenAI and Gemini’s deep research modes. Here are my impressions so far… Sonnet 3.7 has a much more natural writing style so if…
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How to create an irresistible brand
Picture this… we had just landed at Tenerife airport for a week of exploring this stunning island to find a massive queue of folks waiting in the middle of the airport arrivals area. Feeling nervous, I looked around and noticed there were five car hire companies, but 80% of the people were queuing for this…
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The Betty Crocker Paradox: Why ‘Friction-Free’ Is Killing Your Product
Something strange happened at IKEA last weekend. As I wandered through their famous maze-like showroom, I was reminded of a contrarian story I heard a while ago about making things more complicated for their customers, from the shopping journey to self-assembling the furniture. You see, IKEA’s founder had discovered something counterintuitive: when people put effort…